Marc Alexander Reagan

940 Hayes St. #7, San Francisco CA 94117 I 415.205.0056 I marcreagan@gmail.com

PROFESSIONAL SUMMARY

Brand Spokesperson, lead Makeup Artist and Educator with over 15 years of experience working

across all mediums, platforms, brand campaigns, press, education, and product development

EDUCATION: Develop curriculum/content for all global training modules, retailer exclusives, and

targeted training to support brand product hero strategy

ARTISTRY: Set artistry standards and provide artistic direction for brand makeup artists / freelancers to

ensure consistent brand esthetic for global and regional activations

BRANDED CONTENT: Featured talent in How To and Trend videos for brand social platforms (YouTube,

Facebook, Instagram), EComm single product page, and internal training / digital education

PRODUCT DEVELOPMENT: Partner with Product Development / Marketing and Retailers to create

product assortments relevant to the retailer target consumer

PRESS: Liaison between brand, influencers and press to communicate product inspiration, brand

philosophy, and application techniques for product launch events / activations

EXPERIENCE

Bobbi Brown, New York I Director, Global Artistry I July 2016 – Present

Responsible for brand artistry representation, voice, and face of the brand, as well as collaborating

with internal cross-functional teams to ensure all brand projects are informed with an artistry POV

• Lead the launch and continued evolution of global digital education platform

• Liaison between regional artistry directors and the New York City global teams

• Provide education and artistry direction for video content (storyboards, scripts, talent, edits)

• Spearhead / negotiate all NYFW participation; collaborate with designers on looks and lead shows

• Work with Product Development determining shade gaps and maximizing skin-tone opportunities

• Featured artistry talent for social content, including Facebook Live and Instagram Stories, to

promote launches and drive to EComm and counter

• Identify and train regional makeup artists to create locally-relevant social / brand content

• Interface frequently with senior executive management to present new ideas / initiatives, and

secure resources for execution

• Collaborate with Ecomm on new digital initiatives, including development and launch of virtual tryon

for color matching and makeup styles

Bobbi Brown, New York I Manager of Artistry, North America I July 2010 – June 2016

• Developed and contributed artistry direction for global education and marketing programs

• Managed National Beauty Team; strategically planned events to achieve sales targets

• Artistry coach and trainer to Makeup Artists, Business Managers, and Sales/Education Field Team

• Worked with Global Communication on N. America editorial assignments and events

• Planned artistry participation and led shows at New York Fashion Week and editorial shoots

• Supported brand founder (Bobbi Brown) on all seasonal campaigns shoots and global press events

Bobbi Brown, New York I National Makeup Artist, North America I June 2008 – July 2010

• Featured Artist at retailer events domestically and internationally, consistently surpassing sales goals

• Developed in-store artists with artistry techniques and product knowledge

• Assisted brand founder (Bobbi Brown) on seasonal campaign shoots, fashion shows, editorial

shoots, television appearances and in-store personal appearances

• Supported brand founder (Bobbi Brown) on shoots for her book series: Beauty Rules, Pretty Powerful,

and Everything Eyes

Bloomingdale’s NYC, Bobbi Brown Counter I Makeup Artist I December 2005 – June 2008

Nordstrom San Francisco, Bobbi Brown Counter I Makeup Artist I August 2004 – November 2005

• Delivered brand beauty philosophy and artistry techniques to clients

• Achieved and consistently surpassed daily and monthly sales goals

• Managed personal clientele book to drive individual business

• Offered superior customer service and developed strong client relationships

• Supported seasonal events and Bobbi Brown personal appearances in-store

EDUCATION

Bachelor of Fine Arts, June 2004

University of California, Santa Cruz

ADDITIONAL SKILLS

• Proficient at PowerPoint, Keynote, Microsoft Office

• Excellent interpersonal & communication skills

• Proactive approach & creative problem-solver